This course will review the marketing application configuration needed to drive business growth. It will also dive into lead management, marketing forms and pages, segmentation, and email marketing messages. All these pieces are tied together through interactive customer journey design, including event and survey configuration.

Public visé

This course is designed for IT or marketing professionals who want to learn how to leverage Dynamics 365 Marketing for businesses.

Pré-requis

Knowledge of the Dynamics 365 platform and an understanding of basic marketing principles. Power Platform experience, especially in model-driven applications, is also recommended.

Objectifs pédagogiques :

À l'issue de ce cours, vous serez capable de :

• Comprendre les cas d'utilisation des modules de Business Central
• Mettre en place Business Central
• Configurer les finances
• Configurer les ventes et les achats
• Configurer les opérations
• Comprendre les scénarios d'intégration et d'automatisation

Programme de cours

Module 1: Configure Dynamics 365 Marketing

In this module, you will learn about setting up your Marketing instance and configuring advanced settings.

Lesson

• Set up and manage Dynamics 365 Marketing
• Configure marketing settings

After completing this module you will be able to:

• Set up your Marketing application.
• Configure advanced settings such as organization, business management, and content.

Module 2: Manage segments and lists

This module will review how to create, manage and use segments and subscription centers.

Lesson

• Create and manage segments
• Create and manage subscription centers and lists

After completing this module you will be able to:

• Create and manage segments.
• Create and manage subscription centers.

Module 3: Manage marketing forms and pages

This module will cover how to create marketing forms and pages.

Lesson

• Manage forms
• Manage marketing pages

After completing this module you will be able to:

• Create marketing forms and embed them on marketing pages.
• Create a marketing page.
• Preview, validate and go live with a marketing page.
• Create marketing form and page templates.

Module 4: Manage leads, accounts, and contacts

This module will cover how to manage customers as accounts or contacts, and how to nurture them through the lead lifecycle.

Lesson

• Create and manage leads
• Manage accounts and contacts

After completing this module you will be able to:

• Track customers as accounts or contacts.
• Create a lead and convert it to an opportunity.
• Manage leads through the lead lifecycle.

Module 5: Manage marketing emails and customer journeys

This module will cover how to create email messages and customer journeys in Dynamics 365 Marketing.

Lesson

• Create marketing emails
• Create customer journeys

After completing this module you will be able to:

• Create and design email messages.
• Preview, validate and go live with email messages.
• Save an email message as a template.
• Create a customer journey.

Module 6: Manage events

This module will review the customer journey creation process.

Lesson

• Create an event
• Create a webinar event
• Promote and manage events

After completing this module you will be able to:

• Create an event.
• Create a webinar event using Teams as a webinar provider.
• Promote an event.
• Manage the event website.
• Configure events settings.

Module 7: Create surveys with Dynamics 365 Customer Voice

This module will demonstrate how to create and distribute surveys to customers.

Lesson

• Create a survey project
• Create surveys with Dynamics 365 Customer Voice
• Send Dynamics 365 Customer Voice surveys

After completing this module you will be able to:

• Manage surveys using projects.
• Create a survey.
• Personalize a survey.
• Distribute a survey to customers.

Module 8: Analyze insights in Dynamics 365 Marketing

In this module, you will learn about using insights functionality to view and analyze data related to your marketing initiatives.

Lesson

• Evaluate marketing initiatives with analytics

After completing this module you will be able to:

• Use insights to make decisions about marketing eefforts.
• Score leads.
• View insights related to customer journeys and email messages.

Certification (en option) :

Prévoir l'achat d'un bon en supplément

Le passage de l'examen se fera (ultérieurement) dans un centre agréé Pearson Vue

L'examen (en anglais) s'effectuera en ligne

Modalités d’évaluation des acquis :

En cours de formation, par des études de cas ou des travaux pratiques